Digital launch campaign for State Street Alpha
Where most asset managers saw State Street as a boring custodial bank, essentially the plumbing of the financial industry, the acquisition of Charles River Development breathed new life into State Street's offerings.
In 2021 we launched State Street Alpha with a campaign that directly led to converting Investco's $1.4 Trillion business among others.
In 2023, we forayed into the industry’s first fully integrated, AI-enabled, front-to-back investment platform, State Street Alpha AI, ushering in a new era of intelligent investing.
Creative Credits
Agency: State Street in-house
ECD: Patrick Gray
CD/Art: Jim Amadeo
CD/Copy: Pete Shamon